Data Privacy for Cars: Insights from CEO Andrea Amico

You can listen to the episode here

What’s Hiding in That Car You Just Took in?

Let’s say a customer trades in their SUV. You toss them the keys to their new ride and send the old one to detail. What you might not realize? That car is still holding their home address. Their garage code. Their kids’ school drop-off spot. Sometimes even their medical info.

Today’s cars are full-blown rolling hard drives. And most of us in the business aren’t doing anything to clear them out.

That’s where Andrea Amico comes in. He’s the founder of Privacy4Cars, and on this episode of the LeadFoot Podcast, he broke down how your shop can clean that data up fast—and actually make money doing it.

Why Shop Owners Should Care About Vehicle Data

You’re probably thinking, “This isn’t a dealership problem—it’s not my issue.” But if you’re touching used cars, service, collision, or total loss vehicles? It’s your problem.

Two big reasons why:

1. You could be liable if a customer’s data gets misused
   

2. You’re leaving money on the table by not offering data deletion as a paid service.

Andrea told us about a case where a customer’s garage code and address were still in the nav system. New owner shows up at the old owner's house. It got ugly.

That’s not just bad business—it’s a lawsuit waiting to happen.

“Your customer’s car is basically an unlocked phone. Would you resell that? Hell no.”
– Andrea Amico, Founder & CEO of Privacy4Cars

So, How Does Privacy4Cars Help You?

Andrea’s built the first (and only) tool made to wipe data off cars—quickly, easily, and with proof.

Here’s what you get:

• An app that deletes personal data from a vehicle in 90 seconds or less
  

• A certificate you can show customers (or insurance companies)
  

• Optional add-on to bill insurance on total loss vehicles
  

• Website badges that prove you're taking care of your customers' info

Most dealerships and shops charge $40–$50 per vehicle for this service. So yeah, that’s a new line of revenue—and it’s real, not “if we keep one more customer” fluff.

Privacy4Cars costs just $550 a year per rooftop. Depending upon your business, you could make that back within a few weeks of trades or total loss claims.

Privacy Is the New Safety

Look—nobody cared about seat belts until they were standard. Then airbags. Backup cams. Now, it’s data privacy.

Andrea’s message is clear: treat this like safety. Because customers are starting to care. Big time. He says 39% of car buyers now say data privacy is “highly important” when shopping for a car.

The best part? You don’t have to wait for some state law to force your hand. You can do this now—and look better than the shop next door.

📣 Take Action

If you want your shop to stand out, build more trust, and make more money, check out Privacy4Cars.com.

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